Texting and driving distracted has sadly become a normal every day occurrence for all ages, sending a text message seems to be more important than peoples lives. Texting while driving is part of or the reason why 80% of collisions happen, so we ask; is that text message really that important to send or answer while you are driving?

Motorcyclist Are Extremely Vulnerable

As motorcyclists, we see, sense and are aware of our surroundings more so than people driving in their cars;we have to be.

  • Getting in an accident while riding your motorcycle will cause serious and potentially fatal injuries.
  • Motorcyclists have no air bags or steel cages for protection.
  • Even with full gear on, motorcyclists can still be injured.
  • The weather is another factor for motorcyclists, we can’t roll up our windows.
  • Motorcyclists are vulnerable and realize it is an inherently dangerous form of transportation.
  • Motorcyclists also know these factors and ride with all senses alert.

Distracted Driving is more than texting

We have rode our motorcycles all over Canada, the USA and Mexico, and the one common denominator we have identified is that people, while using numerous forms of technology, end up driving distracted. Specifically talking on their phones or texting and driving. Although we have also seen people putting on lip stick, reading, grooming their hair, applying make up or spanking their kids in the back seat, all while driving a 2 ton potential killing machine; their car.

Distracted Driving

Distracted Driving Kills

May is motorcycle awareness month, that does not mean your not to be aware all year long. We made this short texting and driving video as a public service announcement, a reminder how important it is to not text while driving or driving distracted, because as you know; distracted driving kills.

Hope we get the point across.

Calgary Alberta Distracted Driving Numbers

In our home city of Calgary, local law enforcement issued:

  • over 6000 distracted driving tickets in 2012
  • over 2000 distracted driving tickets in the first four months of 2013

Edmonton Alberta has similar distracted driving stats and you can only imagine what all the other smaller centres numbers are.

Texting and Driving Statistics From CAA Website.

Cell phones are one of the most common distractions for drivers.

  • Drivers engaged in text messaging on a cellular phone are 23 times more likely to be involved in an accident or near accident event compared with non-distracted drivers. (Virginia Tech Transportation Institute, 2010)
  • 84% of distracted-driving-related fatalities in the US were tied to the general classification of carelessness or inattentiveness (National Highway Traffic Safety Administration, 2009)
  • 80% of collisions and 65% of near crashes have some form of driver inattention as contributing factors (National Highway Traffic Safety Administration, 2010)
  • Distracted drivers are 3 times more likely to be in a crash than attentive drivers (Alberta Transportation, 2011)
  • Driver distraction is a factor in about 4 million motor vehicle crashes in North America each year.
  • Children are four times more distracting than adults as passengers, and infants are eight times more distracting than adults as passengers.
  • Economic losses caused by traffic collision-related health care costs and lost productivity are at least $10 billion annually. That’s about 1% of Canada’s GDP! (Government of Canada)
  • In 2010, distracted driving was a contributing factor in 104 collision fatalities in British Columbia (RCMP).
  • International research shows that 20% to 30% of all collisions involve driver distraction (Alberta Transportation, 2011)

Motorcycle Tour 2011


Please Don’t Text And Drive

Pizza supplied by HOWIE’S PIZZA from Calgary AB.

The complete video was filmed in a safe controlled environment, please do not try this yourself.

  • Dave Nadeau

    Great web site and I loved the PSA.
    I used to have my cell linked to my GPS so I could get the “important messages”. None were that important that they so I disabled the feature so now I am at one with the bike, as it should be. NOTHING is so important that it can’t wait!

    • Glad you enjoyed the video! Yes nothing is that important to risk it. Thanks for your comment! Hope you enjoy the other videos we have as well!
      Cheers T&A

  • A K

    I think this is why motorcyclists really need to start pushing for more laws that help protect them.

    Alberta currently has no statistical data on rear end collisions by vehicles hitting bikes (lastest is 2004-2008), and everywhere says that distracted driving has been on the rise since 2010!

    One way to help prevent cars from rear-ending bikes at lights (especially distracted drivers), is to let them filter through traffic at lights. This gets bikes out of the direct lane of traffic and prevents them from being pinned between two vehicles.. But as an added benefit, gets them ahead of traffic and they don’t add to the amount of traffic (they filter right through). This works in California, and most parts of Europe, and in other countries around the world. There’s no reason it wouldn’t work here as well.

    Excuses such as “We’re a winter province”, or “people would think this isn’t fair”, or “there’s not enough space between cars to fit bikes” aren’t good enough reasons to completely ignore this as a law that could help keep bikes safer from cagers.

  • Daryl

    Great idea, I hope some actually listen and act upon the message.
    I am a member of the Blue Knights, our website is: http://www.blueknights-colorado1.org
    Keep the shinny side up.

    • admin

      Daryl, thanks and as you know most folks just don’t get it..Have a few friends up here in Calgary that are members of the blueknights..ride safe and hope to see you on the highway some time..We have rode in every state in the USA except for your state, Utah and Hawaii..but we will get there..guess we are leaving some of the best for last..cheers from T&A

  • poet1369

    Texting while RIDING?????????????????????